Netflix Apologizes, Drops ‘Inappropriate’ Image for New Film After Petition

August 21, 2020
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Netflix has issued a swift apology after facing backlash for the artwork and marketing of its upcoming film, “Cuties.”

In France, the film received plenty of praise from critics and was applauded for properly handling sensitive topics, according to Deadline.

However, many took issue with the way Netflix promoted the movie ahead of its September 9 release in the US, specifically the artwork.

The promo poster stirred up a storm of criticism accusing the streamer of sexualizing children.

"We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which premiered at Sundance. We've now updated the pictures and description,” Netflix tweeted shortly after.

The apology came after an online petition asking the streaming service to remove the French film garnered a substantial amount of signatures. As of this post, it has 160,000 signatures.

“This movie/show is disgusting as it sexualizes an ELEVEN year old,” the petition reads.

“There is no need for this kind of content in that age group, especially when sex trafficking and pedophilia are so rampant,” it continues.

The poster features four young girls in dance poses wearing short shorts and crop tops.

The film is described as a “coming-of-age comedy-drama.” The synopsis read: “Amy, 11, becomes fascinated with a twerking dance crew. Hoping to join them, she starts to explore her femininity, defying her family’s traditions.”

One Twitter user did some research and said the “director is a French Senegalese Black woman who is pulls [sic] from her own experiences as an immigrant and comments on the hyper-sexualization of preadolescent girls.”

She also included a side-by-side of the two different movie posters proving that the French one contrasts wildly with the one being used in the U.S.

The streamer told Deadline that it has “now updated the pictures and description.”

"Cuties" hails from 35-year-old Maïmouna Doucouré and was screened at the 2020 Sundance Festival.

It stars Fathia Youssouf, Médina El Aidi-Azouni, and Esther Gohourou.

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