Sally Hansen Launches New Sour Patch Kids Nail Polish Collection for Halloween

September 12, 2020
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Sally Hansen has a new treat just in time for Halloween.

The beauty brand has unveiled a new line of nail polish in collaboration with Sour Patch Kids candy, reported "Good Morning America."

The limited-edition Sally Hansen Insta-Dri X Sour Patch Kids collection features seven shades inspired by the candy’s delicious flavors.

The shades also have Halloween-themed names like R.I.P-urple, The Un-red, Pump-kid, Hallogreen, Ghouls Night Out (black hue), First Sour, Then Sweet (white hue), and Boo-lue.

“We are so excited to partner with Sour Patch Kids, the perennial candy favorite that represents fun and playfulness,” Sally Hansen said in a statement, according to the outlet. “Our limited-edition collection brings to life the vibrant colors of the Sour Patch Kids in our best-selling Insta-Dri formula. The spooky, quick-drying shades arrive just in time for Halloween – the perfect occasion for DIY nails!”

For those on the go, the nail polish reportedly dries in approximately 60 seconds.

"The collaboration between Sour Patch Kids and Sally Hansen is based on a true consumer insight as our super fans are already painting their nails the colors of our candy,” Sour Patch Kids associate director of marketing Mili Laddha added. "We're truly excited by the partnership and possibilities."

The sweet shades are available at outlets such as Amazon, Walmart and Ulta Beauty for $6 each, while supplies last.

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