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Guy Tweets That He'd Rather Drink Pee Than Vita Coco's Coconut Water...

Yes, they did.

May 16, 2019

Brands have done some pretty weird stuff on social media in the past few years . . . but I'm not sure it has EVER gotten as weird as this.

A writer named Tony Posnanski has been in a Twitter battle with the coconut water brand Vita Coco for the past week because he HATES coconut water.

And yesterday morning, after Vita Coco offered to send him some free coconut water to change his mind, he tweeted, quote, "[Eff> that . . . I would rather drink your social media person's [pee> than coconut water."

So Vita Coco obliged. Awesome.

About an hour later, they tweeted a picture of a female employee in the bathroom holding a jar of fresh pee. SERIOUSLY.

That's either the most badass Twitter stunt any brand has ever done or they're going to be out of business in a few months. And I'm genuinely not sure which. For what it's worth, even Tony said it was a good comeback and admitted defeat.