Starbucks Got $11 Million In Free Advertising From GOT

..and it wasn't even a Starbucks cup!

May 7, 2019

@fatkiddeals

It seems like all the Internet wanted to talk about yesterday was how someone left a COFFEE CUP on a table on the set of"Game of Thrones", and it actually made its way into Sunday's episode.

It got to the point that HBO issued a statement about it, saying, quote, "In response to 'inquiries from those who saw a craft services coffee cup in Sunday night's episode . . . The latte that appeared in the episode was a mistake. Daenerys had ordered an herbal tea."

As HBO said, the cup was from CRAFT SERVICES. But everyone's been calling it a STARBUCKS cup.

Nothing in life is 100% percent perfect. Not even television series or movies. I think the goof of a Starbucks coffee left on the table is funny and doesn’t take away from the series but adds to it in a humorous way. Only folks with no life make a huge stink over fictional characters and worlds. Nice future Easter Egg... #gameofthrones #starbucks #gameofthronesstarbucks #coffee #thisisawesome

A post shared by Robert Rasmussen (@bombardierbob) on

And according to one marketing firm, the coverage it got on radio, TV, and social media had given Starbucks $11.6 MILLION in free advertising as of yesterday afternoon. It's probably even more than that now. (Sorry, Dunkin. Time to up your game.)

Not surprisingly, Starbucks got into the fun, Tweeting, quote, "TBH we're surprised she didn't order a Dragon Drink."