Pumpkin Spice Hard Seltzer Actually Exists

August 28, 2020
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Pumpkin Spice Hard Seltzer Actually Exists

We're excited to announce that VIVE Hard Seltzer Pumpkin Spice six-packs will be hitting shelves at retailers across Ohio, Kentucky, and Tennessee in mid-September! Celebrate the upcoming change of seasons with a limited release of a refreshing twist on your favorite fall flavor! And yes, this is real. --

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"The thing that makes VIVE so refreshingly different is in its flavor profile, overall. When my brother had me try his take on Pumpkin Spice Hard Seltzer, I knew it had to exist in the world," Jake Rouse, the co-founder and CEO of VIVE's partner company, Braxton Brewing Company, said in a statement. "There are few other products where a flavor profile and a customer base align so directly, that we wanted to be sure that we nailed the flavor. VIVE Pumpkin Spice is likely going to be laughed at initially, but when you try it, you'll quickly understand why we're thrilled to launch!"

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